Underground Journal

The History Of Search Engine Optimisation

Search Engine Optimization, or “SEO“, can be briefly defined as getting more individuals to check out a website naturally and intentionally via large search engines, like Google, Yahoo, or Bing. When an individual comes across the website at the very top of the list in the search, it means that the website has gotten more “hits” than the sites below it. SEO itself is relatively a novel idea, as people began utilizing it in the 1990′s for keeping track of websites.

For example, search engine tycoons became quite consciously aware of how important it was to have their websites seen at the top of the search engine bar by 1997. Early search engines did have more flaws than modern ones, though. Many times an individual would search the web and get a “hit” that might have too many keywords for which he or she is looking, but the website’s overall accuracy and appeal might not be worthy of sitting at the top of the search engine’s “hits”.

For instance, if a person searched for “animals that fly”, he or she might have come across websites with important keywords in them; however, some of the top websites listed could have been fictive information instead of non-fictive, something the person searching the Internet would not have wanted. In order to overcome this problem, webmasters began to develop powerful “algorithms” (i.e., mathematical formulas), which could be used to enhance the reliability of finding the correct website one wished to find. Eventually, Google was developed by Larry Page and Sergey Brin, which used a specific algorithm that they called “PageRank“, which is a function of how many links there are and how long they are.

Heading into the millennium, search engines started to incorporate “on-page factors”; too, such as frequency of the words a person types in to the search bar and correct headings. Google and Yahoo have been the dominant search engines that people have used for a few years now, and Google now allows individuals to search for topics that are personally relevant to them. Just recently, Google shared with the world that it would be keeping track of all of the history of all of its users in order to know what is the most popular of its searched items, which would then allow the massive search engine to gain an even larger understanding of what people might want to investigate.

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